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A 24/7 TAYLOR SWIFT CHANNEL IS ON THE WAY

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AT&T has announced a brand-new channel, called Taylor Swift NOW!, that will run 24/7 as part of its new streaming service DirecTV Now.

The channel, which will be previewing over the next few weeks via social media, is set to broadcast an array of Swiftian offerings, from never-before-seen concerts, to special events, to behind-the-scenes footage and “glimpses into Taylor’s life spanning her entire career.” Taylor Swift NOW! joins the recently announced Hello Sunshine, a female-focused channel headed up by Reese Witherspoon, in AT&T’s play for streaming success.

[Vulture]

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