Amy Schumer will star in Sony’s live-action Barbie movie.
Mattel and producers Walter F. Parkes, Laurie MacDonald, and Amy Pascal have teamed up for the project, which will try to take a contemporary spin on beauty, feminism and identity.
A year ago, Sony hired three scribes to pen separate screenplays with the studio picking Hilary Winston’s idea and script with which to work off. It is expected that Schumer will rewrite the script with her sister, Kim Caramele.
A search for a director is also underway.
The Barbie doll, launched in March 1959 from El Segundo, California-based Mattel, is one of the biggest toy brands in the world, bringing in $3 billion annually. But it’s a brand that has had to address issues of self-image and race in modern times.
The feature, with Schumer in the lead, will try to address those in a story that begins in a perfect land of Barbies where one woman slowly awakens to the fact that she doesn’t fit it. She is expelled from the idealistic land and journeys to the real world, where she discovers that being unique is an asset.