Bow Wow says he loves the #BowWowChallenge . . . the meme about fake luxury that started after he was caught lying about flying in a private jet. He also claims he was intentionally trolling people, which is B.S., unless he also planted that guy who posted the photo of him flying coach.

Bow Wow says, quote, “I love it because people don’t understand the scientific method to my madness.” No one has any idea what he’s talking about.

ICYMI: He was caught LYING on social media this week, after he posted a photo of a private jet on Instagram and said he was headed to New York. Someone happened to see it . . . right around the time they saw BOW WOW on their COMMERCIAL flight to New York.

Bow Wow claimed the photo of him on the plane was OLD . . . and added, quote, “Half y’all broke mother[effers] still can’t afford a buddy pass on Spirit Airlines. Stay out the big boy lane.

The problem is: Bow Wow’s photo wasn’t legit. It appears to be from a VIP transportation service out of Florida, and they’ve used it on their website.

In any event, this has started an awesome meme called the #BowWowChallenge, where people FAKE photos to make their life seem luxurious.