Home LOWDOWN DRAKE’S “MORE LIFE” IS EXPECTED TO DROP TOMORROW

DRAKE’S “MORE LIFE” IS EXPECTED TO DROP TOMORROW

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The “playlist” is expected to be released widely across streaming services on Saturday.

Drake’s new More Life project is expected to drop Saturday and, it turns out, it won’t be exclusive to Apple Music.

The hip-hop superstar has been closely tied with the streaming service since its launch in 2015, with a deal manifesting in two exclusive album releases, exclusive music videos and a short film, TV ads, tour sponsorship and more. But now, it seems More Life will buck that trend.

Pitchfork reports a source at Amazon has confirmed that the “playlist” will be available on their streaming service at the same time as Apple Music. On Thursday (March 16) Spotify suggested the same when it tweeted the project’s trailer with the caption “coming soon.”

There are a few possible theories why Drake would go wide with his More Life release.

Drake’s record label OVO is distributed through Republic Records, a subsidiary of Universal Music Group, whose chairman/CEO Lucian Grainge decreed an end to streaming exclusives following Frank Ocean’s coup last year. This could have prohibited an Apple Music-only release. But reports at the time said that ban would not include previously negotiated deals, which Drake’s with Apple most likely would have been.

There are a few possible theories why Drake would go wide with his More Life release.

Drake’s record label OVO is distributed through Republic Records, a subsidiary of Universal Music Group, whose chairman/CEO Lucian Grainge decreed an end to streaming exclusives following Frank Ocean’s coup last year. This could have prohibited an Apple Music-only release. But reports at the time said that ban would not include previously negotiated deals, which Drake’s with Apple most likely would have been.

[Billboard]

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