Count it up, count it up, count it up! Fresh off the release of his fifth album KOD, J. Cole unleashes the colorful and lesson-filled video for “ATM.”
Directed by Scott Lazer and Cole, the video is a surreal representation of the money-inspired anthem. It features a group of children flying on a contraption made of drugs in search of the almighty dollar.
The visual also plays with other symbolic elements to emphasize the theme. For example, J. Cole raps inside of a padded room full of dollar bills to signify the craze for cash and in front of a giant automated teller machine, as a nod to the song’s title.
“ATM” is a single off J. Cole’s just-released album KOD, which stands for Kids on Drugs, King Overdosed, and Kill Our Demons.
Watch the money-inspired visual below.
Via: Rap Up