The Weeknd is making it VERY clear — H&M’s apology for a racist online ad has fallen on deaf ears — and he’ll never work with them again.

The clothing store came under heavy fire after an ad showed an African-American child wearing a hoodie with the inscription, “Coolest Monkey in the Jungle.”

Abel — who launched his own line with H&M last year — posted a message about the tasteless ad, saying, “woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with H&M anymore …”