Lady Gaga scored a Billboard 200 No. 1 album after creating her own world of Chromatica, so what do the Little Monsters win if they create their own Chromatica?
Well, Mother Monster partnered up with Adobe and Live Nation today (June 24) to challenge her fans to illustrate their inner world based on Gaga’s made-up planet rooted in equality.
“My fans have consistently shown their love and creativity through their art over the years, and always make me feel so happy and understood. I can’t wait to see what Chromatica means to them,” the Grammy award-winning singer said in a press release.
Creatives from all over the world can tap into their imagination with Photoshop, Illustrator, Spark and more Adobe applications to bring their abstract world to life while using exclusive assets curated by Gaga, such as her Chromatica-era photos, illustrations, logos, icons and typography. Once participants fully capture their visions, they can share them on Instagram and Twitter using the hashtag #LadyGagaxAdobe from today until the contest closes on July 21.
“Adobe’s mission has always been to empower people to express themselves creatively. Now more than ever, creativity is being used to speak out against inequality, cope in the midst of a pandemic, and, hopefully, build bridges with one another,” said Ann Lewnes, executive vice president and chief marketing officer at Adobe, in the release. “Who better to join forces with than one of the most creative and compassionate people in the universe, Lady Gaga, to empower our community to build worlds that unite us all.”
One grand prize winner will receive a $10,000 cash prize, a high-quality print of their artwork autographed by the Chromatica artist herself, and a 12-month Adobe All-Apps Creative Cloud Subscription. Meanwhile, nine second-place winners will score a $400 cash prize, an autographed Gaga poster and a 3-month Adobe All-Apps Creative Cloud Subscription.