Lindsay Lohan is jumping on the non-fungible tokens (NFT) craze.
The actress and singer announced Saturday (March 27) on social media that her latest single, “Lullaby,” is being sold as an NFT on the FansForever digital platform.
“Coming straight out from a dream – Lullaby is an exclusive collaboration between Lindsay Lohan and DJ Manuel Riva and is here to send you on a trip down memory lane and experience nostalgia all over again as you glance through the visuals, be prepared to get lost in it for a never before experience,” reads a description of the track on fansforever.io.
Lohan has “fully invested herself in dropping this song as a NFT with a sole objective of delivering a message of empowerment,” the description continues. The catchy three-minute dance song is currently available for download on the site.
As of press time on Sunday afternoon, the bid for “Lullaby” had reached 400,710 TRX (about $25,400). Tech entrepreneur Justin Sun, founder of the Tron blockchain, tweeted Saturday that he had bid 300,000 TRX for the song. The auction ends in four days.
Lohan has been a strong proponent of cryptocurrency as of late. The former Disney actress recently sold a Daft Punk NFT on the digital marketplace Rarible, and has signed a partnership with Sun’s Tron.
“It’s only a matter of time till everyone in Hollywood and beyond gets involved,” Lohan told Forbes. “Maybe we will see the tokenization of movies, and of how artists are paid for their films, music and art. I see a future where crypto, NFTs and blockchain will be the norm, rather than the exception.”
She added, “Tokenization through NFTs can help content creators and musicians actually own the property rights for what they create, and allow them to profit accordingly.”
“Lullaby” is Lohan’s first new song since the release of the chill track “Back to Me” in April 2020. She has two top 20 albums to her name. Her 2004 debut, Speak, reached No. 4 on the Billboard 200 back in 2004, and its followup, A Little More Personal (Raw), hit No. 20 the following year.